I led the art direction and creative production for Succezz, a premier sneaker boutique located in Chicago, IL. My role encompassed rebranding the boutique, developing graphics for web, print, and apparel, creating video and motion graphics, and overseeing web design and social media promotions. Additionally, I managed various high-profile collaborations with brands like Nike, Adidas, and Puma, ensuring cohesive and innovative branding that resonated with the boutique’s audience.
Project Highlights
Rebranding: I spearheaded the rebranding of Succezz, refreshing the boutique’s visual identity to align with its premium positioning in the streetwear and sneaker market. This included logo design, color palettes, and overall brand consistency across all platforms.
BRANDING
ORIGINAL LOGO
LOGO REDESIGN
WEBSITE
Web & UX Design:
• Designed and maintained Succezz’s website using Shopify, incorporating seamless UX design that reflected the boutique’s premium branding and user experience.
• Integrated video content and promotional materials into the site to increase customer engagement and streamline the online shopping experience.
HOME
PRODUCT CATEGORY
PRODUCT DETAILS
SITE SEARCH
PROMOTIONAL DESIGN
Content Creation:
• Produced promotional products and custom shirts for in-store events and collaborations.
• Shot and edited product photography for both social media and the boutique’s website, ensuring all visuals maintained high-quality standards.
• Managed social media promotions, commercials, and motion graphics to keep Succezz’s audience engaged and informed about new products, collaborations, and events.
PROMOTIONAL VIDEO
MOTION GRAPHIC COMMERCIAL - NIKE LEBRON'S MARTIN EDITION
MOTION GRAPHIC COMMERCIAL - SUCCEZZ IS IN THE GAME
MOTION GRAPHIC COMMERCIAL - FADE TO SUCCEZZ
MOTION GRAPHIC COMMERCIAL - JORDAN 11 CONCORDS
SHOT & EDITED - JORDAN 1 POLLEN'S
MOTION GRAPHIC COMMERCIAL - CUSTOM T-SHIRT PRINTING
Skills and Tools Utilized
Skills: UX Design, Art Direction, Visual Design, Content Creation, Product Photography, Social Media Management
Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere), Shopify, Final Cut Pro
Conclusion
Through my role at Succezz, I was able to elevate the boutique’s brand identity, positioning it as a cultural and creative hub within Chicago’s sneaker and streetwear scene. By integrating high-profile collaborations and consistently delivering innovative content, I helped grow the boutique's visibility, enhancing its connections with top global brands and local sneaker enthusiasts alike.
