Summary: I lead art direction and creative production for EZ-Chow by rebranding their logo and identity materials. Creating testimonial and promotional videos to help convey the brand message and consumers.
Role: UX Design, Brand Design, Video Production
Software: Adobe Creative Suite Final Cut Pro
In rebranding the logo took the elements of the original logo and simplified theme to be more icon driven while establishing typeset and colors that shows the brands progression as a tech company. The post-it notes were converted to pixels to represent the the intake of orders while the clicker displayed that the technology is user centered. The bag with the sphere elements represent the infrastructure of the company and how it connects restaurants directly with its customers.