I led the art direction and creative production for EZ-Chow, focusing on a comprehensive rebranding initiative that included the development of a new logo and brand identity materials. EZ-Chow is an innovative platform that simplifies food ordering for businesses, providing an efficient solution for meal management and delivery. My responsibilities extended to shooting and editing client partner testimonial videos and promotional videos, which played a crucial role in effectively conveying the brand's message. The production process featured drone operation to enhance visual storytelling. Additionally, I updated EZ-Chow's website to align with the new branding, integrating various media elements—such as photography and videos—that supported a seamless customer journey until they connected with a representative for a live demo.
Project Goals
• To rebrand EZ-Chow with a fresh logo and cohesive brand identity.
• To create engaging multimedia content that communicates the brand's value.
• To enhance the user experience on the website, reflecting the new branding and integrating new media.
• To refine the sales process and improve brand visibility.
Brand Identity and Logo Evolution
ORIGINAL LOGO
LOGO REBRAND
The original EZ-Chow logo featured a post-it note element, symbolizing quick and efficient food ordering. While this was an appealing concept, the original logo functioned more as an image rather than a versatile design, which posed challenges for merchandising and print materials. The visual didn’t translate well across various mediums, limiting brand visibility and impact.
In the rebranding process, I maintained the essence of the post-it note but modernized it by incorporating the new color palette. This connection not only retained brand familiarity but also allowed the logo to integrate seamlessly with the digital ordering forms.
A key feature of the new logo was the use of a mouse arrow as a hyphen, emphasizing the online nature of the ordering process. This design choice clearly communicated the digital-first approach of EZ-Chow, reinforcing the platform’s commitment to providing an efficient online ordering experience.
website design
I undertook a complete redesign of the EZ-Chow website to reflect the new branding. This update included:
• User Experience (UX) Design: Streamlined navigation and improved layout for easier access to information.
• Media Integration: High-quality photography and videos were embedded into the site, enhancing the overall experience for visitors.
The updated website not only aligned with the new brand identity but also showcased the improved sales process, guiding customers through their ordering journey with clarity and ease.
Sales Channel Integration
A vital aspect of the project was the seamless integration of multimedia content into EZ-Chow’s sales channel system. I developed a solution that showcased the produced videos, providing customers with informative content throughout their journey. This approach ensured that potential customers received consistent messaging, guiding them until they reached a sales representative for a live demo.
HOME
PRICING
WHO WE SERVE
BLOGS
CONTACT
promotional video
To amplify the rebranding effort, I produced high-quality client partner testimonial videos that showcased positive experiences and fostered trust among potential customers. These testimonials were pivotal in illustrating the impact of EZ-Chow's offerings.
In addition to testimonials, I created promotional videos that highlighted key product features and benefits. Incorporating drone operation allowed for dynamic aerial shots, elevating the visual storytelling and engagement levels.
SHOT & EDITED CUSTOMER PROFILE/TESTIMONIAL
SHOT & EDITED CUSTOMER PROFILE/TESTIMONIAL
MOTION GRAPHIC -PROMOTIONAL VIDEO
Skills and Tools Utilized
Skills: UX Design, Brand Design, Video Production, Web Design, CSS, WordPress
Software: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere, Lightroom, XD)
Conclusion
The rebranding and creative production for EZ-Chow exemplified a successful collaboration between BE> and the client. Through strategic art direction and innovative multimedia content, I was able to enhance the brand’s identity and customer engagement. The refined logo and updated website not only improved brand visibility but also streamlined the sales process, making it easier for customers to interact with EZ-Chow’s digital platform. This holistic approach ensured that EZ-Chow could effectively communicate its value proposition and deliver an exceptional customer experience, ultimately leading to improved interactions and sales opportunities.
