As a freelance creative for ORS, I was tasked with designing packaging and creating promotional content for their Olive Oil and Curls Unleashed product lines. The project spanned a variety of mediums, including static designs for packaging, social media content, and influencer-driven video campaigns. Additionally, I produced motion graphics and edited video content for influencer-based product reviews, ensuring cohesive brand messaging and vibrant visuals that resonated with ORS’s target audience.
Project Goals:
• To design eye-catching packaging for ORS’s Olive Oil and Curls Unleashed product lines.
• To create promotional content that engaged customers and boosted visibility on social media.
• To integrate influencer-based videos into ORS’s marketing strategy.
• To produce both static and motion graphics that aligned with ORS’s brand identity and values.
VIDEO EDITING & MOTION GRAPHICS FOR PRODUCT SERIES
Influencer-Based Video Content
To further ORS’s digital presence, I edited and produced influencer-based video content that featured real product reviews. These videos were crucial in building trust and engagement with ORS’s audience, presenting authentic user experiences and product benefits.
Video Editing & Motion Graphics
I combined influencer footage with dynamic motion graphics to create engaging content that resonated with viewers and conveyed the brand’s message effectively. The motion graphics helped break down product features and how-to’s, making the videos not only visually appealing but informative as well.
Promotional Content
I produced a variety of promotional content, including static and motion graphics, for ORS’s social media campaigns. The designs were tailored for multiple platforms, ensuring they were optimized for different screen sizes and formats.
• Static Content: Social media visuals that showcased the product features and customer testimonials.
• Motion Graphics: Animated posts that highlight product benefits, ingredients, and usage tips.
MOTION GRAPHICS
Skills and Tools Utilized
Skills: Visual Design, Social Media Content Creation, Video Editing, Motion Graphics, Print Design, Promotional Design
Software: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro
Conclusion
This project for ORS – Olive Oil & Curls Unleashed allowed me to leverage my design and video production skills to create impactful packaging and promotional content. By integrating dynamic visuals and influencer content, I was able to enhance ORS’s brand visibility across digital and physical platforms. The result was a cohesive, engaging campaign that aligned with ORS’s identity and helped foster customer loyalty through authentic and eye-catching content.
